What's new in Spyingbee

Topics now show the shape of the market.

Open one and you get a capability matrix: competitors as rows, what they ship as columns, with a maturity badge so you can tell announcements from real shipping. The gap report lines that up against your own product and shows where they're ahead.

Setup is one line. Type a topic title, we suggest the rest.

Adding a competitor used to mean knowing their exact brand name. Now you just paste their domain.

Type acme.com and we resolve it to the right company. The empty state on a fresh team also got clearer about what to do next.

You've been able to track competitors. Now you can track ideas.

Set up a topic ("AI agents", "freemium pricing", "EU expansion") and Spyingbee pulls every relevant signal from your competitors into one feed. Old signals get matched in, new ones land as they come.

Use it for product areas, pricing pivots, GTM angles.

Briefs, signals, and topics now have a Share button that sends the whole thing (formatted as a real email, not a link) to whoever you want.

The recipient doesn't need a Spyingbee account. They open their inbox and the content's right there. Sent on behalf of your team, so they know who it's from.

Good for kicking competitive intel up to your exec team. Or sending a topic gap report to product without making them sign in to read it.

Notification prefs are now per-team. If you're in multiple, each has its own settings. The settings page got tightened too: digest, welcome, and re-engage emails are controlled together instead of three separate toggles.

Marketing emails (welcome, re-engage, first-signal nudges) now max out at 2 per rolling 7 days. You'll never get four emails in a week from us.

The part of Spyingbee that watches your competitors got quieter and smarter. More sources to pull from, better filters on what counts as a real signal, and self-recovery when a source breaks.

Less junk in your feed. Fewer red badges on your dashboard.

See what's happening across your competitive landscape in one place.

• Industry analysis. An AI-generated summary of what your competitors have been up to. Shows the key takeaway up front, with the full analysis behind "Read more." You can regenerate it anytime from the card header.

• Trend clusters. Signals grouped into patterns. Click any row to see the actual signals behind it, which companies are involved, and whether the trend is rising, declining, or flat. Each trend links out to the filtered signals page if you want the full list.

• Activity matrix. A heatmap of who's doing what. Competitors on one axis, signal types on the other. Click any cell to jump straight to those signals. Zero-activity rows and columns are hidden so it stays compact.

The whole page runs off your existing signal data. Pick a time range at the top - 7 days, 30 days, 90 days, or everything.

So we had already a Slack App, but it wasn't enough.

So now, your Spyingbee bot understands natural language. DM it or @mention it in any channel — it runs the same AI agent that powers the dashboard, with full access to your signals, competitors, battlecards, and briefs.

What it can do

• Answer questions — "What did Stripe ship last week?" or "How does Linear compare to Jira?"
• Read URLs — Share a link and the bot fetches the content, cross-references with your signals, and gives competitive context
• Thread context — Reply in a thread and the bot reads the full conversation before answering
• Conversation memory — It remembers previous messages in DMs for follow-up questions

Interactive signal cards

• Rate — Thumbs up/down to train signal quality
• Share — Push a signal to your team channel with one click
• Mute — Stop getting DM alerts for a specific competitor

Battlecard regeneration

Stale battlecards? Hit the "Regenerate" button directly from the Slack notification — no need to open the dashboard.

Plan limits enforced

All Slack AI interactions respect your plan's monthly limits. Free plans see clear upgrade prompts when they hit the cap.

You're looking at it. We added a changelog so you can keep up with what's changing in Spyingbee.

The megaphone icon in the header lights up when there's something new. Click it for a quick preview, or come here for the full list.

Settings used to be a mess of tabs. Now there's a sidebar on the left with every section listed out: General, Members, Billing, Security, Slack, Webhooks.

No more hunting around. Click what you need, you're there.

Every competitor page now has a Generate Battlecard button. It pulls from your signals to build a competitive breakdown:

• What they've been up to lately
• Where they're strong and where they're not
• How they stack up against you

Want to pass it along to sales or your exec team? Hit Share to grab a public link. You can turn it off anytime.